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Apple Watch launch plans and pricing revealed in new WSJ report

Published Feb 17th, 2015 12:25PM EST
Apple Watch Sport vs. Edition Launch

In addition to revealing details about the Watch Apple wanted to make but couldn’t due to current technical limitations, The Wall Street Journal also reported details about the company’s Apple Watch sales plans and pricing for this exciting new product.

FROM EARLIER: Upcoming Apple Watch isn’t exactly the wearable Apple wanted to launch

According to the publication, Apple is preparing a five million to six million-unit production run for the first quarter of the year ahead of the Apple Watch’s April launch. Half of those units will be entry-level $349 Apple Watch Sport models. The mid-tier version of the gadget is expected to account for one-third of the initial orders, and the more expensive Apple Watch Edition is expected to be available in smaller numbers during launch.

However, the 18-karat gold model, which could retail for more than $4,000. That’s also more than what a Mac Pro computer costs, making it the company’s most expensive product ever.

Apple apparently plans to make more than one million Apple Watch Edition units per month in the second quarter of the year.

The Journal points out that Apple is quick to change production plans, adjusting to actual demand if initial estimates aren’t accurate. In fact, the company adjusts its “plan of record” more often and more quickly than any other consumer-electronics company, suppliers told the publication.

Chris Smith
Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.