A subscription TV service from Apple is an exciting proposition, but when television networks get involved, compromises must be made. The New York Post has learned that Apple is offering potential partners access to viewer data from its service if they agree to bring their networks on board.
With this data, advertisers would be able to target audiences more effectively on Apple’s service, giving the networks a greater incentive to sign on. This is a much different approach than the one Apple takes with its computers and mobile devices, where the operating systems are entirely closed off from outside influence.
“They’re allowing a lot more decision-making by the content owner,” said The Post’s source. “It’s up to you, whatever you guys want to do,” is the signal that Apple appears to be giving its network partners.
With the market expanding at a rapid pace, Apple knows it needs to be out in front of the competition if its wants to compete. If everyone has already signed up for Netflix, Hulu Plus, SlingTV or any number of other services, Apple’s might not make the cut. This viewer data could be the bargaining chip Apple needs to get pen to paper as quickly as possible.