Apple’s TV plans likely won’t disrupt the big cable companies

While Google and Intel look dead-set on disrupting the cable industry, Apple appears to be taking a more accommodating approach. The New York Times reports that Apple’s secretive long-term plans for the television market will likely include partnerships with both media companies and cable companies to get its television products into consumers’ living rooms more quickly. To this end, the Times says that Apple is “collaborating with distributors like Time Warner Cable and programmers like the Walt Disney Company on apps that might eliminate the unpleasant parts of TV watching, like bothersome set-top boxes or clunky remote controls” and not trying to create its own Internet-based content streaming service that would compete against the established providers.