One of the most exciting new products Apple unveiled during its iPhone 6s media event is a brand new
Apple is making a big play for the living room, pitting the slightly more expensive
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- Size: 98 x 98 x 33mm (base is 10mm taller than previous version), 124 x 38 x 6.3mm (for remote)
- 64-bit Apple A8 processor
- 32/64GB of storage
- Wi-Fi 802.11ac with MIMO
- HDMI support
- USB-C support for service and support
- IC receiver
- 10/100 Ethernet
- iOS 9-based tvOS with App Store access for applications and system-wide Siri support
- new remote with Bluetooth 4.0 support (up to 3 hours of battery life per charge)
The full press release follows below.
Apple Brings Innovation Back to Television with The All-New
The App Store, Siri Remote & tvOS are Coming to Your Living Room
SAN FRANCISCO — September 9, 2015 — Apple® today announced the all-new
Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TVlet you choose what to watch and when you watch it.The new Apple TV’s remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.
Apple TVis built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote™. Apple TVruns the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TVand deliver them directly to users through the new Apple TVApp Store™.
“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”
The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new
Apple TVby using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TVcreates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.
With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like “Show me New Girl,” “Find the best funny movies from the ‘80s,” “Find movies with Jason Bateman” and “Find popular TV shows for kids.”
Apple TVwill search iTunes® and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.*
tvOS is the new operating system for
Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone® and iPad®. The new, more powerful Apple TVfeatures the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal™, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.
Pricing & Availability
Apple TVwill be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from Apple.com, Apple’s retail stores and select Apple Authorized Resellers. A new Xcode® beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TVdeveloper kit at developer.apple.com/tvos/.
*Siri availability and functionality varies by country. Subscription required for some content.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.