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Apple taps former Adobe exec to run iAds

Zach Epstein
January 4th, 2012 at 3:35 PM

Apple has reportedly hired a former Adobe executive to run its iAd division, which was being led by Eddie Cue after Andy Miller left the company last year. Todd Teresi, former vice president of media solutions at Adobe, will now head Apple’s mobile ad unit according to Bloomberg’s Adam Santarino. Apple has seemingly struggled to gain traction with its iAd platform, and the Cupertino-based company has lowered its minimum spend twice since launching iAd in an effort to woo advertisers. The company initially required a minimum of $1 million be spent on each campaign, but the minimum spend now sits at $400,000.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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