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Angry Apple partners call company ‘Poison Apple’

Published Apr 22nd, 2013 3:00PM EDT
BGR

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Congratulations, Apple: your supply chain partners are now giving you the same anonymous backbiting treatment that PC OEMs have long delivered to Microsoft. Reuters reports that Apple suppliers have started referring to the company as the “Poison Apple” due to its “hard-to-meet high standards and low price expectations.” Unnamed suppliers have also told Reuters that they’ve grown weary of Apple’s “ever-moving deadlines” and said they are now trying to “reduce their reliance on the company.” Given reports that several key Apple products are facing delays because they’re difficult to produce, it’s not surprising that there’s tension between the company and its suppliers, especially amid reports that several suppliers have taken hits to their earnings over the past quarter due to subpar iPhone demand.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.