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Apple pushes out iTunes HD movie rentals and purchases

Zach Epstein
March 19th, 2009 at 5:23 PM

It was only a matter of time before Apple jumped on the HD bus and sure enough, iTunes users will now have access to a shiny new catalog of HD movie content. Starting immediately, a preliminary catalog of HD movies is available and accessible from within a new HD Movies page in iTunes. Films available to buy or rent in HD will also offer the option to do so on the standard movie page. Surprisingly and very disappointingly, it looks like HD content will be delivered at 720p for the time being as opposed to full HD. Hmm. New HD movies will run $19.99 for a purchase and $4.99 for a rental within the first 30 days of release. Older titles can be rented in HD for $3.99 a pop.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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