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Apple may launch cheaper iPad 3 this year according to report

Apple has inked deals with numerous additional parts suppliers for its upcoming iPad refresh according to a new report from DigiTimes, further supporting the notion that the tech giant plans to unveil a new version of its market-leading tablet later this year. Citing industry sources, the report claims Taiwan-based component manufacturers including Novatek Microelectronics, Richtek Technology, Capella Microsystems and Integrated Memory Logic have been awarded contracts to supply integrated circuits for the iPad 3. Contrary to previous speculation that Apple’s next iPad would be a high-end “Pro” model, DigiTimes states that Apple is seeking to utilize lower cost parts from Taiwanese suppliers in order to “compete with an array of tablet PCs to be launched by rivals in the second half of 2011.” A more likely scenario, however, is that Apple may simply be looking to offset the added expense of the upcoming iPad’s Retina Display with cheaper circuits. Such a move could allow the Cupertino-based company to launch its next-generation iPad at the iPad 2’s current price points. Apple is expected to unveil its new iPad this fall alongside the iPhone 5.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.