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Jimmy Kimmel pranks strangers with a fake Apple iTime smartwatch

Apple iTime Smartwatch

Jimmy Kimmel is the best in the business when it comes to making unsuspecting passersby look like complete morons. On a recent episode of Jimmy Kimmel Live, Kimmel’s crew took to Hollywood Blvd. with Apple’s unreleased iTime smartwatch, first revealed in a patent application earlier this week, to gauge the public reaction. The only problem was that the watch in question was actually a $20 Casio watch with an Apple logo stuck to the back. As you can probably guess, a lot of people didn’t catch on, and the resulting video is pretty hysterical.

Of course, it’s just a bit on a late night talk show, but considering how impressed everyone was by a watch that you can find in the discount section at your local Walmart, Apple might not have to bring anything unique to the table to have another successful product launch on its hands.

We know next to nothing about Apple’s official plans for the wearable market, but all signs point to a fall reveal for whatever the company has been working on all this time. Whether it’s the iWatch, the iTime or a $20 budget device that can tell both the date and the time.. we’ll just have to wait and see.

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.