Apple’s about to get a big boost in the wearable computing department. 9to5Mac reports that Apple has hired top Nike Fuel Band and Flyknit shoe designer Ben Shaffer to work on the company’s upcoming wearable computing devices such as the long-rumored “iWatch.” This isn’t the first time that Apple has hired a design expert who worked on Nike’s fitness-tracking Fuel Band wrist accessory as earlier this year it hired fitness expert and one-time Fuel Band consultant Jay Blahnik to help work on its mobile accessories. Ties between Apple and Nike have traditionally been strong, especially since Apple CEO Tim Cook sits on Nike’s board of directors.
Apple reels in Nike Fuel Band designer to help with wearable computers
Published Sep 27th, 2013 2:20PM EDT
Image: Nike Inc.
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
