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Apple enables app gifting in the iTunes App Store

Updated Dec 19th, 2018 6:34PM EST

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Ever wanted to treat a friend or loved one to an awesome paid app in the iTunes App Store but didn’t feel like going through the hassle of either sending them a gift card or sending them some cash? If so, you’ll surely be pleased to know today Apple quietly added a “Gift This App” button to the purchase menu in the desktop version of the App Store. Charged directly to your credit card, all that you are required to do is enter in the name and email address of recipient and away you go. Of course we wouldn’t be all that excited about this if it were possible to use gift cards towards purchases in the App Store, but, you know, Apple is “special” in this respect.