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Latest Apple acquisition may have huge impact on App Store and upcoming TV service

March 25th, 2015 at 8:30 AM
Apple Database Acquisition

TechCrunch is reporting that Apple recently acquired FoundationDB, a company that specializes in fast and cost-effective database software. According to FoundationDB’s website, the company’s software can perform a whopping 14.4 million random writes per second. And all this at just 1 penny per 3.6 million database writes.

While it remains to be seen just what Apple has in mind with its most recent acquisition, many believe it likely is geared towards bolstering and improving the technologies that power Apple’s key services, such as the App Store, iTunes, and iCloud.

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TechCrunch further speculates that the acquisition may have something to do with Apple’s rumored TV service which will purportedly launch sometime this fall.

Of course, there is always Apple’s rumored over-the-top TV service, which some reports claim is coming our way later this year. The need to be able to serve video at scale there will likely require bolstering systems…

It’s one thing for iOS users to experience a few growing pains with a new iOS update that they download for free. The stakes are understandably much higher when consumers are paying for a cable service and expect a seamless experience all around. Assuming that Apple’s streaming TV service initiative is legit and on the company’s roadmap, they’re not going to have a few tries to get it right. Nor will they be afforded the luxury of an understanding public. To that end, applying FoundationDB’s database expertise and software into the equation is entirely plausible.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.

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