Oh, the irony. Apple has taken the top spot in yet another customer satisfaction survey, which is hardly uncommon these days. This time around, however, Apple topped the charts right in Samsung’s backyard. Korean-language news site Naver reports that the iPhone maker beat out Samsung and LG in a massive survey of more than 44,000 smartphone owners, having garnered a satisfaction rating of 52%. That was good enough to edge out both big local smartphone makers: Samsung was given a 50% satisfaction rating and LG managed a 46% rating. The companies were also graded on a point scale in the study, and Apple’s score totalled 711 points while Samsung managed 695 points and LG was given 682 points.
Apple takes customer satisfaction crown on Samsung’s home turf
Published Jul 5th, 2013 8:00PM EDT
Image: Michael Steeber
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
