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A dark Black Friday for Apple fans

Apple Black Friday

A report from earlier this week suggested that Apple’s Black Friday deals would be even worse this year than they are typically, which would be an impressive feat considering how slim Apple always keeps its Black Friday discounts. Apple was planning to ditch its holiday discounts entirely, the report claimed, and instead offer Apple Store gift cards of varying value to customers who purchase Apple wares on Friday. The deals went live in Australia as expected, but then we saw a glimmer of hope as Apple’s typical Black Friday discount deals went into effect across Europe. But alas, Apple’s U.S. online store has been updated and the gift card deals have been confirmed.

Those who still plan to buy from Apple today despite the awful offer — which does little beyond ensure that you have to go back to the Apple Store at some point to spend more money rather than offering you savings on your Black Friday purchases — will find available gift cards that range from $25 with the purchase of an iPod nano and $50 with the purchase of an iPod touch, to $75 with an iPad Air buy and $150 with the purchase of an iMac all-in-one or a MacBook series laptop.

If you’re actually looking for deals on the Apple products you plan to purchase, you’ll have to look elsewhere such as Best Buy or MacMall.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.