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Apple’s Black Friday sale might be even worse than usual this year

Updated 9 years ago
Apple Black Friday Sale Details

If you were looking forward to the customary modest price drops from Apple for Black Friday, this might not be your year. 9to5Mac reports that this weekend Apple will replace its usual Apple Store discounts with Apple Store gift cards, which naturally cannot be applied to the purchase for which the gift card is rewarded. If you were planning on picking up a new iPad Air anyway, though, it’s an easy way to check off another gift in the process. According to 9to5Mac’s sources, the gift cards will vary in value based on the price of the purchased item. This does not rule out discounts entirely, but gift cards will likely be the focus of in-store Black Friday promotions for Apple.

UPDATE: Apple’s Australian online store has been updated and as 9to5Mac points out, the company’s Black Friday deals all involve gift cards, as noted above.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.