The iPad mini might be a much hungrier cannibal than Apple (AAPL) had anticipated. Unnamed sources have told Digitimes that Apple has drastically cut its 9.7-inch iPad shipment estimates from 60 million to 33 million in 2013, due largely to the unanticipated popularity of the iPad mini. According to Digitimes‘ sources, Apple is ramping up iPad mini production and has boosted its projected shipments from 40 million to 55 million this year. However, Apple’s supposed new estimates also show a possible drop in overall iPad demand since it now projects to ship 88 million iPads and iPad minis this year, down from the 100 million reported earlier.
Apple reportedly slashes 9.7-inch iPad orders due to iPad mini cannibalization
Published Mar 7th, 2013 9:30AM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
