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Prime Day: Amazon Wants to Beat Black Friday with Massive 20th Anniversary Sales Event

Updated Jul 6th, 2015 8:55AM EDT
Amazon Prime Day Black Friday Sales Day
Image: Business Wire

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Amazon announced on Monday that it will have a massive sales event on July 15th when the giant retailer will celebrate its 20th birthday. The company has bold plans for the special Prime Day shopping event, looking to beat Black Friday.

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Prime Day will be a global shopping event that will offer buyers special deals on a large variety of products every ten minutes. However, to take advantage of the special prices, Amazon customers will have to become Prime members by next Wednesday.

The sales event will be available to Prime users in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria, Amazon said in its press release.

“Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime, and we will keep making it better,” Amazon Prime Vice President Greg Greeley said. “If you’re not already a Prime member, you’ll want to join, so you don’t miss out on one of the biggest deals extravaganzas in the world.”

Prime Day deals will include electronics, toys, movies, and many other items – check the full press release at this link, and the promo video below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.