Amazon (AMZN) certainly can’t compete with Apple (AAPL) in terms of profitability — Apple earned $8.2 billion last quarter while Amazon posted a $275 million loss — but the retailer can go toe-to-toe with Apple when it comes to tiny tablets. As picked up by AllThingsD, Amazon has updated its homepage with an ad that takes aim directly at Apple’s new iPad mini. According to Amazon’s chart, the Kindle Fire HD tablet tops Apple’s new iPad when it comes to display resolution, pixel density, the ability to watch high-definition movies, sound quality and Wi-Fi speed. In the end, Amazon says the Kindle Fire gives users “much more for much less;” the Kindle Fire HD costs $199 while Apple’s iPad mini starts at $329.
Amazon opens fire at iPad mini
Published Oct 29th, 2012 9:20AM EDT
If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.
Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
