Amazon on Wednesday announced a new social gaming service called GameCircle for its Kindle Fire tablet. The app, which features gaming achievements and leaderboards, is similar to Apple’s Game Center on its iPhone, iPod touch and iPad. GameCircle can also automatically save a player’s in-game progress to the cloud and allow them to pick-up exactly where they left off. “Our goal is to give developers great tools to quickly and easily reach new customers and keep them engaged. That’s why we’re creating easy-to-integrate APIs for features like leaderboards, achievements and sync. We also introduced In-App Purchasing API in April, allowing developers to offer a seamless 1-Click purchasing experience within their apps and games, and we’re just getting started,” said Paul Ryder, Vice President of Apps, Games, and Services at Amazon. “GameCircle gives developers the right tools to build an immersive, more entertaining experience on Kindle Fire, which will ultimately help developers grow their business.” A video showcasing Amazon’s GameCircle follows below.