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Amazon CEO: New Kindle Fire HD is better than the iPad

Updated Dec 19th, 2018 8:35PM EST

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Amazon’s (AMZN) Kindle Fire tablet burst onto the scene ahead of the holidays last year and despite increasing competition in the tablet market, Amazon reeled in 22% of the tablet market in the United States with just one model. Amazon’s original Kindle Fire is the best tablet in the world at the sub-$200 price point according to the company, but Amazon seemingly aimed much higher with its new tablet lineup.

“We have the best tablet at any price,” Amazon CEO Jeff Bezos told AllThingsD in an interview. “Last year, we wanted to build the best tablet at a certain price. And, this year, we wanted to build the best tablet at any price. Take away the price and it’s still the best tablet. It also happens to be only $499.”

Bezos was referring to the company’s new 8.9-inch Kindle Fire HD with 4G LTE, which provides users with 250MB of LTE data each month for a shockingly low $49.99 per year. And in stating that the new slate is the “best tablet at any price,” the message is clear: Bezos says his new flagship tablet is better than Apple’s (AAPL) iPad.

Amazon’s 7-inch Kindle Fire HD goes on sale starting at $199 this Friday and the 8.9-inch version — the best tablet in the world, according to Amazon — becomes available in mid-November starting at $299.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.