During its Q1 2018 earnings call, Amazon CFO Brian Olsavsky told reporters that Amazon is increasing the price of its annual subscription from $99 per year to $119 per year. The new pricing will apply to all annual renewals starting June 16th and all new subscriptions starting May 11th, so right now would be a really great time to re-up your subscription if you’re an annual member.
Amazon increased the price of its monthly subscription earlier this year, taking it from $10.99 per month to $12.99 per month. Today’s increase to the annual Prime membership makes the pricing a little closer to the monthly cost, but customers are still saving substantially by subscribing to the annual membership rather than monthly.
Amazon announced monster earnings for Q1 2018 today, sending share prices soaring in after-hours trading. Despite some notable criticism from the White House over the previous quarter, Amazon reported first-quarter earnings of $3.27 per share on sales of $51 billion. Those numbers are significantly better than what analysts expected, and up 43 percent from the same quarter last year.
For Prime specifically, Amazon said that revenue from subscriptions, which primarily means
Amazon has slowly increased the cost of an annual