HTC’s profit plummeted about 83% in the second quarter despite the successful launch of the flagship HTC One, and now the struggling Taiwan-based smartphone maker is taking some big steps in an attempt to reverse its downward trend that began in late 2011. According to an internal memo obtained by The Wall Street Journal, HTC is reorganizing its U.S. operations and putting president of global sales Jason Mackenzie in charge. “Effective immediately, in addition to his current duties in supporting me with global corporate strategy, Jason Mackenzie will lead HTC America,” HTC CEO Peter Chou said in the memo to employees. He went on to state that former U.S. boss Mike Woodward will lead a new “Emerging Devices” unit that will “focus on innovative new HTC products and global distribution strategies.”
HTC reorganizes U.S. operations as sales sink
Published Jul 22nd, 2013 7:50AM EDT
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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
