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Can BlackBerry drum up new business with old software? BlackBerry 9720 photos leak

Updated Dec 19th, 2018 8:41PM EST
BGR

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BlackBerry confirmed on the earnings call following its dismal fiscal first-quarter report that despite the launch of its new BlackBerry 10 platform, it still has plans to release a new phone powered by the old BlackBerry 7 operating system. Since the company has yet to address the all-too-important budget price range with its new BB10 software, the curious move at least made some sense — while logic might dictate that BlackBerry should put all of its resources into BB10, a new BB7 phone might help stop low-end Android phones and Nokia’s Asha lineup from crushing BlackBerry sales in emerging markets. Unfortunately, BlackBerry’s upcoming BB7-powered smartphone, the BlackBerry 9270, appears to be a mid-range handset rather than a dirt-cheap budget phone, so it will seemingly compete with BlackBerry’s own Q5 smartphone as opposed to entry-level offerings from rivals. Several leaked photos of the upcoming BlackBerry 9270 published by the blog Thai BlackBerry Club follow below.

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Zach Epstein has been the Executive Editor at BGR for more than 15 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.