Although 2014 has been a pretty bad year for Samsung overall, the company can still take solace in the fact that people still seem to love its gigantic phones more than any other models — including the iPhone 6 Plus. Chitika has done some analysis of North American smartphone traffic from devices whose displays measure in at 5 inches or greater and has found that despite the added competition from Apple this fall, Samsung is still America’s phablet king.
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“With Samsung’s sizable number of offerings in the segment, it’s no wonder that users of its larger-screened smartphones drive more than 77% of all phablet-based Web traffic within North America,” Chitika writes. “However, current usage statistics point to a competitive marketplace with a variety of brands achieving success with new five-inch and greater phone models.”
Samsung is mostly helped here by the fact that both the Galaxy S4 and Galaxy S5 — its last two flagship phones — are 5 inches or larger and thus count as “phablets” under Chitika’s metrics. That said, the Galaxy Note 3 is still the most widely used device that measures in at 5.5 inches or greater and it accounted for 14% of all North American phablet traffic in early November.
Chitika found that the iPhone 6 Plus, which is Apple’s first-ever phablet, accounted for 3.9% of phablet traffic in early November, which actually put it slightly behind the Motorola Droid Ultra’s 4% traffic share. That said, both devices in Chitika’s study fared better than the new Galaxy Note 4, which accounted for just 2.1% of phablet traffic in early November.
Be sure to check out Chitika’s full study at the source link below.
