Right on the heels of another successful quarter for Apple, J.D. Power has awarded the tech giant with the proverbial cherry on top: its latest smartphone customer satisfaction survey puts the iPhone maker ahead of Samsung, HTC, BlackBerry and LG on every major U.S. carrier. According to J.D. Power, customers of AT&T, Verizon, Sprint and T-Mobile are most satisfied with their iOS devices, with Samsung taking second place. It wasn’t exactly a blowout for Apple though — on a 1,000 point scale for each carrier, Apple only beat Samsung by double digits for Sprint customers. The score was within a single point for Verizon.
The key findings from the study show that customers are still more interesting in features than anything else when selecting a phone, but price has become more important than in previous years. That said, customers that do buy a phone solely based on its price are typically less satisfied and less likely to remain loyal to that brand. The features that smartphone owners are looking forward to in future devices include “seamless voice control (36%); built-in sensors that can gauge temperature, lighting, noise and moods to customize settings to the environment (35%); and facial recognition and biometric security (28%).”
The Verizon index rankings follow below. See the full study at J.D. Power.
