Hey, remember when BlackBerry hired Alicia Keys to be its “creative director?” Well it looks like Lenovo is going one step farther because it’s decided to let actor Ashton Kutcher design a new line of smartphones that it will launch later this year. Re/code reports that Lenovo Chief Marketing Officer David Roman confirmed Kutcher’s involvement in new smartphone designs and said that “I know on one level, it sounds corny, but it is real.” Roman added that Kutcher “not only sees himself as an engineer but he is an engineer.” However Kutcher decides to design his phones, he’d be wise to stay away from cross-promoting them with fellow celebrity Ryan Seacrest’s knockoff BlackBerry keyboard, since doing so would certainly anger BlackBerry CEO John Chen. And you wouldn’t like John Chen when he’s angry.
Ashton Kutcher will design Lenovo smartphones
Published Feb 28th, 2014 1:06PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
