Late last week, photographer Ryan Heywood posted an utterly strange video to YouTube that defies explanation. Titled “How to clean expensive camera gear”, the video shows Heywood running a Red Epic Dragon 6k, Canon 1DX, and some L series lenses through some water. It also shows him smothering the aforementioned equipment in sand.

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Suffice it to say, this is a surefire way to ruin some pretty pricey equipment. The Red camera alone runs in the tens of thousands of dollars while the Canon 1DX will set you back a few grand as well.

Clearly, this is the exact opposite way one would go about cleaning any type of expensive camera.

So what’s going on here? While we’ve seen fake “cleaning” videos before, everything here looks legit. The only viable explanation, one would think, is that everything was already broken, prompting Heywood to have a little bit of fun on the Internet at our expense.

Having a little fun right back, a commenter on Petapixel points out: “Very good maintenance procedures. Not many people know to properly hydrate their equipment, it’s hot in the summer, people, let your gear drink! Lens coatings in particular need lots of water for proper light transmission (you all know how they polish them in the factory? the liquids are important!). The nice deep sanding also helps to remove difficult dust spots and accumulated bodily dirt.”

Well played.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.