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This is the dumbest iPhone app I’ve ever seen – and that’s why it’s so brilliant

Published Feb 9th, 2015 11:31AM EST
Best iPhone App

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Some of the best apps in the world are apps that add incredibly complex functionality to our smartphones and tablets. These apps can often take months to develop, even with large teams building them. Then, every once in a while you come across an app that’s so painfully simple, you wonder why it hasn’t existed for years.

Such is the case with a new app for the iPhone and Android phones called LookFor, which is so simple that its creators call it the “world’s dumbest app.”

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LookFor is an application that’s so straightforward, when its founder Logan Riley set out to crowdfund the app so he could pay a developer to build it, he only had to raise $1,000. The Kickstarter project ended up exceeding its goal and Riley raised just over $1,500 to build his app.

So, what does LookFor do?

With LookFor, Riley set out to solve a common problem. Planning where to meet your friends is easy, but how do you quickly find them if you’re meeting them in a bar, a movie theater or any other large, crowded location?

That’s where LookFor comes in. Here’s a promo video that explains how painfully simple the app is:

Seriously, it’s that simple.

LookFor is available for iPhones and Android handsets, and it’s a free download right now. Today is the last day the app is free, however, and the price will jump to $0.99 beginning on Tuesday.

Download LookFor for iPhone

Download LookFor for Android

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.