HTC is in the midst of a period of change as it tries to return not just to profitability, but to sustained growth. The one thing that never seems to change, however, is the quality of HTC’s products, which is always class-leading. HTC’s last big smartphone launch brought the world the beautiful all-aluminum HTC One (M8), which was easily the best Android smartphone of the year until Motorola’s new Moto X came along to spoil HTC’s fun.

Will today’s event see HTC retake the throne?

Rumors have been swirling that HTC may have a new flagship smartphone in store for us during Wednesday’s big event, though the timing seems beyond odd considering it has been just six months since HTC’s M8 first hit store shelves.

Instead, it’s far more likely that today’s event will bring us a new device that fills a different slot in HTC’s lineup.

Will it be a phablet? Will it be a mid-range device? We won’t know for sure until HTC pulls the curtain back during its big event in New York City on Wednesday. Beyond just a phone, however, it looks like we can also expect a big new accessory play from HTC, if recent reports pan out.

HTC’s fall event is scheduled to kick off at 4:00 p.m. EDT / 1:00 p.m. PDT, and you can watch all the action unfold live in HTC’s video stream, which is embedded below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.