Samsung’s Galaxy Note 4 is the most hotly anticipated phablet of 2014… or at least, it was back when Samsung unveiled the new handset in early September. Now, Apple’s iPhone 6 Plus is official and according to Apple, it already represents half of the new dynamic duo that has become Apple’s fastest-selling iPhones of all time. To make matters worse, the new iPhone 6 Plus hits store shelves this coming Friday, September 19th, and while Samsung still hasn’t announced a firm release date for the Note 4, it did confirm launch timing this past weekend that will come later than most fans were hoping.

In a brand new Apple attack ad that was released this past weekend, Samsung used media reactions — including one from BGR — to mock Apple’s new iPhone 6 and iPhone 6 Plus. The spot is actually a fairly good and effective one, especially compared to the horrible ads Samsung released earlier this month.

The ad itself may be good, but a quick note at the end confirms less than ideal launch timing for Samsung’s newest flagship phablet: According to the video, Samsung’s Galaxy Note 4 will be released sometime in October.

Apple’s iPhone 6 Plus is already the phablet with more momentum following a record-breaking preorder weekend, and now it looks like the device will have at least a few weeks on store shelves before the new Note 4 comes along to contest it.

The full ad is embedded below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.