As Apple prepared to take the stage for its yearly WWDC keynote, rumors reached a fever pitch. iOS 8 and OS X Yosemite turned out to be the only major announcements, but many speculated that Apple might also reveal a Retina MacBook Air, its first smart home devices and even offer a first glance at the iPhone 6. One product that no one expected to see? The iWatch.

Apple’s long-rumored smartwatch has devolved from a fascinating mystery into a punchline in a parody video from YouTube user Matthias. The parody nails Apple’s occasionally overzealous executives perfectly, complete with cringe-worthy job titles and flowery language that presents the fake iWatch as a work of art that could change your life. Check out the video below to see just how ridiculous the iWatch announcement might be.