It doesn’t seem likely that Microsoft plans to give up on Bing anytime soon, but that doesn’t mean its customers are following suit. According to a tweet from Kantar Worldreport, Windows Phone users only resorted to searching with the default engine 52% of the time in Q4 2013. The rest are “actively avoiding the integrated Bing Phone search” and instead opening their browsers to search with Google. Bing might not be a dead platform, but when users are willing to expend more energy to use another service that provides similar results, it might be time to rethink your strategy. Kantar also claims that users are “quickly switching” to Google, so before long a majority of Windows Phone users will have deserted Bing.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.