You can never accuse Samsung’s marketing team of being anything but original and the Galaxy manufacturer’s latest promotion may be its most audacious yet. This fall Samsung plans to hold a contest where eight competitors will be stranded on a tropical island for two weeks with nothing by a Samsung Galaxy S4 Zoom and their wits to keep them alive. The contestants will be given a crash course in survival training by wilderness expert Les Stroud, so it’s not as though Samsung is being completely reckless by tossing its fans onto a deserted island with nothing but a smartphone. The idea is that the contestants are supposed to compete in several Survivor-style tests while filming their adventures using the S4 Zoom, which will then upload their pictures and videos onto the web. Samsung’s full video follows below.
Video: Samsung pits Galaxy fans against one another on deserted island in Survivor-style contest
Published Aug 6th, 2013 11:00PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
