In the past year Google (GOOG) has taken steps to eliminate excessive trolling in its Play Store. The company recently integrated Google+ profile names and pictures with Android app reviews and even began allowing some developers to respond to users’ opinions. Google on Thursday revealed to The Next Web that the feature, which was originally for top developers only, has gradually expanded to “additional Google Play developers.” Not only will this help establish better relationships between app developers and their customers, but it will also allow developers to provide feedback and answer questions to critical comments or concerns. Trevor Johns, developer programs engineer at Google, previously said that “conversations are meant to be two-sided, and facilitating discussion between developers and users will ultimately yield better apps, to the benefit of everyone.”