Google is reportedly in talks with retailers in an effort to create a subscription-based expedited delivery service that will compete directly with Amazon Prime. Citing unnamed people familiar with the matter, The Wall Street Journal on Thursday reported that Google has contacted a number of retailers in an effort to provide unlimited speedy deliveries to members who pay an annual fee. Among the retailers Google has reportedly contacted about the service are Gap, OfficeMax and Macy’s. “They’ve approached us with the idea, but we haven’t made any decisions,” a Macy’s spokesman told The Journal, seemingly confirming the report. Google plans to integrate the service into its search engine to an extent, but the system would also feature some amount of integration on partner sites. According to the report, Google plans to pilot the service in San Francisco ahead of a full launch, which the company hopes will take place some time next year.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.