Flipboard, the company behind the popular like-named social magazine application for the iPad, plans to add TV shows, books and movie content, Reuters reported on Thursday. The company’s app has been downloaded more than 3 million times, and it offers articles from several popular magazines including Rolling Stone and National Geographic. Users can view articles alongside customized news and social network feeds, too. Flipboard CEO Mike McCue told Reuters that he hopes to add TV shows and movies by the end of the year but has not discussed who his company is teaming up with to deliver the content just yet. It is also still unclear when McCue will add books to the app. A version of the software for the iPhone and iPod touch will be launching in the coming weeks and we’re excited to see how it performs on the iPhone’s smaller screen.