On Monday Nokia announced that it’s killing off the Ovi brand. Beginning in July and August, the Finnish firm will rebrand its Ovi products under the “Nokia services” moniker, and the transition will continue into next year. “By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for our partners and consumers alike,” executive vice president and chief marketing officer, Jerri DeVard, said. Nokia confirmed it has “no planned disruption” to the roadmaps of its Ovi products, but that new customers will begin to see the branding change on devices shipping later this year. The firm will also rebrand some applications through future software updates.