Unless BusinessWeek is trying to get a head start on April Fool’s Day festivities, it looks as if BlackBerry App World, RIM’s answer to the iTunes App Store, is set to launch on April 1st. This of course it the very same day that CTIA Wireless officially kicks off. While we have openly criticized the pricing structure of App World, we are rather excited to see it launch — it’ll be a good test of RIM’s true potential in both its relationship with third-party developers and its overall reception with consumers who are so desperate for BlackBerry applications akin to those that are very popular on other major platforms. If App World proves to be a success, than kudos to RIM for managing to pull off a very impressive feat. What do you guys think — excited for some on-device app love or is RIM wasting its time in your eyes?