It's Official: Netflix Announces Unlimited Streaming

Netflix has finally officially announced that nearly all of its seven-million subscribers will be able to enjoy unlimited streaming of movies and TV shows. Beginning immediately, all Netflix customers on any unlimited rental plans will have full unrestricted access to the online library. Netflix has been playing with streaming for some time now on a limited basis, but decided to make some serious waves out of the gate by making their publically-available streaming service unlimited to all eligible customers. For newer customers with quantity-capped subscription plans, a two-hour per month taste of online streaming should be just enough for many to bump up to an unlimited plan. While Netflix’s DVD rental library boats around 90,000 titles, there are currently only about 6,000 movies and shows available for streaming. Considering the service is available at no additional cost and the library is bound to grow substantially, it most certainly has the potential to put a big dent in the movie / TV show-streaming game that more and more companies are playing. Beyond that, Blockbuster recently thanked all of their loyal customers with a nice Total Access price hike. Now that the only card they have left to play is free in-store movie exchanges, Blockbuster best get its act in gear if it hopes to keep the Total Access service relevant.

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Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.