Sure, you’re thinking executives move from company to company everyday…what’s the big deal? Well, if this one pans out, it could mean big changes for the Sony Ericsson brand. The company recently acquired LG’s former head of marketing, John Bernard. Bernard, who was the man behind the British Chocolate release, will tackle a global marketing role for the company. The significant piece here is that Mr. John Bernard is coming from the fashion-phone heavy LG to SE at a time when Sony Ericsson is clearly moving towards a more high-end image. Could we be close to seeing a spate of Prada phone-esque devices coming out of the SE camp? You wouldn’t catch us complaining too much but, as always, only time will tell.
LG exec joins the Sony Ericsson team
Updated Dec 19th, 2018 5:52PM EST
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Josh Karp followed his love of technology since a kid through to the present day. As a Special Correspondent at BGR, and part of the first editorial team, Josh covers press conferences, trade shows and other events around the world. An expert in all things mobile, Josh has more than eighteen years of experience covering the wireless industry.
