After carrying the popular handset for just five months, Verizon Wireless is already home to one third of iPhone 4 handsets being used in the U.S., according to analytics company Localytics. The Massachusets-based firm notes that the stat is even more impressive when considering AT&T had an eight-month head start with the popular Apple smartphone. Using data traffic from app usage as a gauge, Localytics determined that Verizon Wireless’s iPhone 4 accounted for 20% of iPhone 4 units being used in the U.S. immediately following its launch this past February. Since that time, Verizon’s share of the iPhone 4 market has grown steadily according to the firm’s data, and it now stands at 32.3%. Verizon Wireless’ apparent rapid growth with the iPhone thus far could be stunted later this year if the iPhone launches on all four major U.S. carriers as BGR speculated earlier this week, but for the time being, the device continues to sell very well for the nation’s No. 1 carrier. More →
According to research firm Gartner, although Microsoft shipped 2 million Windows Phone units during Q4 of 2010, it sold 1.6 million units during Q1 of 2011.”Windows Phone saw only modest sales that reached 1.6 million units in the first quarter of 2011,” wrote Gartner. “Devices launched at the end of 2010 failed to grow in consumer preference and CSPs continued to focus on Android.” Gartner is, however, predicting big things for Microsoft’s smartphone operating system. By 2015, the analytics company predicts that Windows Phone will see shipments in excess of 215 million units — thanks in large part to its partnership with Nokia. This would put Microsoft in second place in global market share — behind the open-source smartphone-overlord Android and ahead of the not-so-open-source iOS. More →
Mobile analytics company Chitika has been keeping a running tally of just how many iPhones are running on both AT&T and Verizon. Using the data flowing across its ad network, the company has calculated that almost 1 out of every 8 iPhones in the U.S. — 12.4% — are now running on Verizon Wireless’ network. Just one month ago, Verizon only had a 3% share of U.S. iPhones. Apple’s smartphone has been available on Verizon for just over thirty five — it will be interesting to see if Verizon’s iMomentum can be sustained over the next thirty days. More →
Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use this number to build a profile of the phone (and its user), and people are upset about it. The information transmitted is used for a variety of things, one of which is advertising. But is this an assault on our privacy as many are claiming? Not the way I see it. This is the holy grail of advertising. Targeted advertising. And it is what those engaged in the industry have been trying to do for years — make personal connections. It’s not wrong and it’s not a bad thing. Read on to hear me out. More →
Today, Nokia announced that they have signed an agreement to acquire U.S. mobile analytics company Motally. Motally “offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.” Motally’s services are to be adapted for Qt, Symbian, MeeGo, and Java. Nokia has also said they will continue to serve Motally’s current customer base (e.g. Yelp, Fandango, Intuit). Nokia’s Vice President of Media, Marco Argenti, had this to say: “The acquisition underpins Nokia’s drive to deliver in-application and mobile web browsing analytics to Ovi’s growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering.” The deal is set to close in Q3 of 2010; the firm has eight employees. Hit the read link for the full press release.
Here’s an interesting one… Search company Yahoo! has published a press release stating that analytics company comScore misreported their page view numbers for June of 2010. How far off were they? Only about a billion page views. comScore had reported Yahoo!’s page views were down 7.4% in June and Yahoo! is refuting the claim — saying by their numbers views were only down 4.7% (that’s better right?). Yahoo!’s statement read:
Due to the size of the error, Yahoo! is making the announcement today as comScore does not generally issue restatements of its published reports. [...] Yahoo! believes the factors that led to the error have been corrected and continues to have confidence in comScore data.
If you’re Yahoo! you want those one billion page views, and if you’re an analytics company you definitely don’t want to be off by a billion anythings. comScore has yet to release a statement. More →
According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, AdMob reports that there are 11.6 million Android devices compared to 27.4 million iPhones and 13.4 million iPads and iPod touches. Perhaps the most interesting facet of AdMobs report is just where the distribution of each OS is most prevalent. 75% of Android devices are found in North America, compared to 12% in Asia and 11% in Western Europe. The iPhone proved to be most popular in North America with 49%, followed by Western Europe at 28% and Asia at 14%. Switching gears, the largest number of ad requests the world over came from iPhone OS devices with 42%, down from 46% last month. Android stood still at 25%, while Symbian and RIM took up the third and fourth positions with 2% and 1% gains. In the United States, Android bested the iPhone OS for the second time having not moved from its 46% share. iPhone OS traffic dropped to 38%, while third place RIM gained 2% with a total of 7%. Palm’s webOS held firm at 3%. More →
No, you haven’t been imagining things: everyone and their grandma has indeed been using a smartphone to surf the web. From February 2009 to February 2010, AdMob tracked an impressive 193% increase in absolute traffic from smartphones. As it presently stands, or more accurately as it stood at the end of February, the iPhone OS reigned supreme at gobbling up data with 50% stake of AdMob’s smartphone traffic while Android and Symbian came in second and third with 24% and 18% respectively. RIM’s BlackBerry OS didn’t fare too well (surprise, surprise) at 4%, but that was still enough for it to escape the utter embarrassment felt by Windows Mobile which saw its 2% matched by the “Others”. Speaking of others, feature phones are using more data than ever with absolute traffic up 31% while MIDs like the iPod touch, Nintendo DSi and Sony PSP really took off with a gain of 403%, again, in absolute terms. Where these numbers will be a year from now is anyone’s guess, but with smartphones continuing to pick up steam and tablet devices being release at a fast and furious pace, its seems safe to say that next year’s numbers make these look minuscule. More →
Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data — TiVo and DISH will be providing Google with “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous information on viewers themselves.” We’re unclear as to how information can be both anonymous but about the viewer? The information will be used to more accurately target and price 30 and 60 second advertisement spots as the data will be able to indicate just how many people actually watched that Viagra ad, versus how many people fast forwarded over the bloody thing. More →