As name brand tablets begin to penetrate the Chinese market, less expensive tablets keep seeing their prices cut to stay ahead of the curve. Digitimes reports that “white-box” (more affordable) tablet vendors are able to keep putting pressure on Apple, Samsung and other electronics giants by using entry-level processors from China-based chipmakers and China’s supply chain to their advantage. IDC released data earlier this year showing a sharp decline in Apple’s tablet market share in China. The rise of the affordable white-box tablets has been notable not only in China, but around the world, and the demand will continue to grow as prices continue to drop.

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