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IDC

Apple may be tweaking policies in effort to attract advertisers to iAd

December 14th, 2011

Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now, The …

Developers more attracted to Windows Phone than BlackBerry; excited for Kindle Fire

November 14th, 2011

Developers are now more compelled to build apps for Microsoft’s Windows Phone operating system than for RIM’s aging BlackBerry OS, new research from Appcelerator and IDC revealed Monday. “The third major mobile OS after iOS and Android is now clearly Windows [Phone], driven largely by the Microsoft/Nokia partnership and underscored by the new Nokia Lumia …

Thailand floods may hurt shipments, increase prices for PC makers

November 10th, 2011

The devastating flooding in Thailand could hurt HP, Lenovo, Dell and Microsoft during the fourth quarter of this year, IDC said in a recent report. The research firm originally projected shipment growth of 5.1% for the PC industry during the quarter but it now expects PC shipments to fall between 2.2% and 3.4%. Moving into …

IDC: Amazon Kindle Fire may ‘radically redraw the media tablet market’

September 29th, 2011

When Amazon’s Kindle Fire tablet begins shipping to end users on November 15th, it will have the potential to “radically redraw the media tablet market” according to market research and intelligence firm IDC. Unveiled on Wednesday, the Kindle Fire is a portable and flexible 7-inch tablet that will provide users easy access to a wide …

U.S. to use mobile internet more than wireline by 2015, IDC says

September 12th, 2011

U.S. citizens will use the mobile networks to access the Internet more than wireline networks by 2015 according to IDC’s Worldwide New Media Market Model, 1H11 report which was released on Monday. Smartphone and tablet sales are expected to be the driving catalyst for the growth of mobile Internet use, which IDC predicts will increase …

Windows Phone will be No. 2 smartphone OS by 2015 according to Gartner, IDC

September 2nd, 2011

According to research reports from Gartner and IDC, Microsoft’s Windows Phone operating system will grab about 20% of the smartphone market by 2015, enough to propel the OS past Apple’s iOS platform to take the No. 2 spot globally. Research firm Gartner believes Android will have a 49% market share in 2015, followed by Windows …

Apple’s iPad is only tablet to ‘live up to the hype’

September 1st, 2011

Apple’s iPad line of tablets are the only media slates to have met and exceeded consumer expectations according to one analyst. IDC’s senior Canadian digital media analyst Krista Napier believes competitive offerings from the likes of Samsung, Motorola and RIM simply haven’t been able to impress the masses, which is why the iPad continues to …

IDC: Video game console business will rebound in 2012

August 19th, 2011

Much has been made of the video game console business’ steady decline, and rightfully so; console sales have dropped considerably in recent months. Some attribute the sliding sales to a weakened economy while a minority believe trends are turning toward casual mobile gaming, but market research firm IDC says we shouldn’t be sounding any alarms …

IDC latest to proclaim Apple world's top smartphone vendor

August 4th, 2011

Apple was once again reaffirmed as the world’s No. 1 smartphone vendor on Thursday as market research firm IDC released its data for the June quarter. Smartphone shipments in the second quarter of this year totaled 106.6 million according to IDC, up from 64.4 million in the same quarter last year. Of that total, Apple …