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Zune Gets a Heart; Still Seeking Backbone

AT&T’s LG Shine isn’t the only thing going red for Valentine’s Day this year. Microsoft’s recent Apple rip-off TV commercials seemed to be a bit of a Band-Aid approach to marketing its Zune PMP. Pehaps this is part of the Washington wonder’s game plan however, as they announced earlier this week that the 80GB Zune would be available in a lovely shade of red for Valentine’s Day. Available for a limited time through Microsoft’s Zune Originals website, the red Zune’s price tag remains unaffected at $250. Zune Originals also allows buyers to choose from 20 new VDay-related designs that can be laser-etched onto the back of the player. Customers can even download a variety of lovey-dovey tracks that can be shared Zune to Zune or via the Zune SoNet. Microsoft has put a lot of effort into their Valentine’s Day offering this year and hopefully by taking advantage of it, you’ll be one step closer to getting exactly what you want for Vday.

[Via Newlaunches]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.