Google’s latest attack on TV: Paid YouTube channels launch today

Google on Thursday announced the launch of a pilot program that will allow a select group of YouTube partners to charge users a subscription fee to access their content. Companies like Sesame Street will be offering full episodes on their paid channels, while UFC plans to give users access to classic fights. Premium content can be accessed for free with a 14-day trial, after which a subscription will be required. Google noted that fees will begin at $0.99 per month, though many providers will offer discounted yearly rates. After subscribing to a channel, users can access it from a computer, phone, tablet or a smart TV. Paid channels will be available today for select partners and will be available as a self-service feature for “qualifying partners” in the coming weeks.