Given that the Apple Watch is an entirely new product category for Apple, it makes perfect sense that Apple is planning to slightly tweak the Apple retail store experience to accommodate its new wearable.
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According to The Wall Street Journal, Apple’s retail strategy as it pertains to the Apple Watch is set to undergo a slight revamp.
The company is adapting its retail strategy to the watch by offering a new shopping option. People familiar with the matter say Apple Stores are being redesigned to include a space where customers, by appointment, can try on the smartwatch. Salespeople are being trained to understand what models best suit which customers, these people said.
Indeed, how Apple plans to demo the device in stores remains an open-ended question. Complicating matters is that the Apple Watch effectively requires a paired iPhone in order to run properly. Which is to say, the Apple Watch, as opposed to the iPhone or a MacBook, can’t simply be picked up and used by customers in passing.
While Apple Watch devices on display might have a demo video running, actually using the device in a real-world scenario might require some one on one hands-on learning with an Apple store employee.
