According to InfoWorld, Marco Boerries, executive vice president and head of Yahoo’s Connected Life Division, let it slip that T-Mobile and Yahoo will be announcing a partnership to put the Yahoo OneSearch button on T-Mobile phones. If this rumor pans out, this is good news for Yahoo whose financial struggles are, well, numerous. Yahoo OneSearch may be Yahoo’s ray of hope as OneSearch is doing rather well in the mobile search market. AT&T also inked a deal with Yahoo back in September to bring OneSearch to AT&T handsets. Yahoo has an exclusive deal with O2 in the UK and has lured T-Mobile’s Northern and Central Europe division into adopting OneSearch instead of Google Search, gaining a 30% market share in the UK and a 25% market share in Europe. Yahoo will concentrate on mobile advertising in 2009, making it easier for advertisers to deliver compelling ads to mobile phones. What does this mean for the Google-centric G1? Right now the answer to that question is unknown but we highly doubt we will see a OneSearch button on a G1 anytime soon. Nonetheless, T-Mobile is not putting all its search eggs in the Google basket and is branching out to Yahoo which is good news for Yahoo and T-Mobile alike.
[Via Unwired View]
