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Nokia helps Windows Phone overtake iOS in key European market

Published Nov 4th, 2013 7:15PM EST
Windows Phone Market Share

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Don’t look now, but Windows Phone is gaining some serious momentum in Europe. The latest numbers from Kantar Worldpanel show that Windows Phone has actually surpassed iOS in market share in Italy, a significant victory for Microsoft that Kantar says is mostly due to strong sales of Nokia Lumia handsets. Overall, Kantar found that Windows Phone handsets now have a 13.7% market share in Italy while Apple’s Italian market share has fallen to just 10.2%. Kantar has also found that Windows Phone has been gaining steam in other major European markets, as the platform now has a combined market share of nearly 10% in the United Kingdom, France, Germany, Italy and Spain. Android is still far and away the market share leader on the continent, however, and accounts for 71.9% of smartphones sold in the five biggest EU markets.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.