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Windows 8 sends Microsoft’s customer satisfaction down to Vista levels

Published May 23rd, 2013 2:40PM EDT

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Despite racking up respectable license sales, Microsoft’s new Windows 8 operating system has done little to help struggling PC makers regain their footing. Microsoft will look to reverse the souring user sentiment later this year when it launches Windows 8.1, codenamed “Windows Blue,” which will reportedly see Microsoft’s Start button return along with an option to boot and log in directly to desktop mode. In the meantime, however, the damage has been done. According to this year’s American customer satisfaction index report, Microsoft’s customer satisfaction rating has now fallen to its lowest level since Windows Vista launched in 2007.

Microsoft’s customer satisfaction rating slid to 74 out of 100 in the new ASCI report, just one point higher than it was following Vista’s launch. The company’s satisfaction rating peaked at 78 in 2011 before the release of Windows 8 dropped it to 75 in 2012, and now to 74 in 2013.

“One of the issues with PC software appears to be that there is less of it out there now,” ASCI director David VanAmburg told Examiner. “While productivity software remains in demand — Office, TurboTax, Acrobat — with so many households that own PCs relying more and more on their tablets, smartphones and gaming systems for entertainment and recreation, the range of PC software may be shrinking, not a welcome sign for diehards [who are] still very loyal to the traditional PC.”

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.