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Verizon cancels plans to throttle subscribers with unlimited data

Verizon Unlimited Data Throttling

Verizon Wireless on Wednesday announced that it is cancelling plans to throttle subscribers with grandfathered unlimited data plans. Back in July, the nation’s top carrier had said it would being slowing data speeds for the top 5% of data users in congested areas, and the new policy was set to go into effect on October 1st. According to a statement released on Wednesday afternoon — the same day throttling was set to begin — Verizon will no longer take any measures to limit data speeds.

“Verizon is committed to providing its customers with an unparalleled mobile network experience,” the company said in the statement. “At a time of ever-increasing mobile broadband data usage, we not only take pride in the way we manage our network resources, but also take seriously our responsibility to deliver exceptional mobile service to every customer. We’ve greatly valued the ongoing dialogue over the past several months concerning network optimization and we’ve decided not to move forward with the planned implementation of network optimization for 4G LTE customers on unlimited plans.”

The statement continued, “Exceptional network service will always be our priority and we remain committed to working closely with industry stakeholders to manage broadband issues so that American consumers get the world-class mobile service they expect and value.”

Federal Communications Commission chair Tom Wheeler had raised some concerns surrounding Verizon’s plans back in August, though it is unclear if the FCC’s objections had anything to do with Verizon’s decision to holster plans to throttle unlimited data users.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.